Growth Marketing Manager

Title: Growth Marketing Manager
Reporting to: Head of Marketing 

Remote Canada
Full Time/Permanent

 

About Dean Davidson Design Inc.:

Dean Davidson is an internationally renowned Canadian jewelry designer who was honoured as the Canadian Arts & Fashion Awards 2019 Accessory Designer of the Year. We are a fast growing direct-to-consumer business, based in downtown Toronto, Canada, that can also be found in over 300 luxury boutiques and department stores across the globe. 

We make high quality jewelry that become an instant classic and will stand the test of time. Our designs have recently been worn by Oprah, Jennifer Lopez, Meghan Markle and many more. 

There are a lot of exciting things happening in our studio and we’re growing quickly. Working alongside the rest of the Dean Davidson Design team we are looking for someone who is a team player and has a passion for the fashion industry!

“Strikingly Chic - Vogue”
“Will stand the test of time” - Town & Country

 

Job Summary

The Growth Marketer is a critical role within the DD marketing function. Reporting to the Head of Marketing, you’ll play a key role in helping us shape the performance marketing practice at Dean Davidson.This role focuses on building and delivering on high impact strategies that drive growth through paid media campaigns, customer acquisition and retention marketing as well as ongoing analysis and optimization. 

 

The Opportunity
  • Develop paid marketing campaign strategies, design experiments, and drive the execution of the campaign through to completion

  • Improve engagement, conversion and retention metrics throughout the marketing funnel through paid marketing and other growth initiatives  

  • Continually optimize & rebalance marketing activities to drive the highest ROI possible

  • Run A/B creative tests,  incrementality tests, and spend-scaling tests on campaigns to maximize growth

  • Monitor industry trends and experiment with new concepts, platforms, and strategies so we are benefiting from the latest tools and opportunities

  • Analyze each paid campaigns' performance, report on the results and rapidly iterate on findings

  • Identify key opportunities for growth, cost reduction, and potential blockers 

  • Create, test and analyze the effectiveness of different content formats with the support of our creative team.

 

What You Bring to the Table
  • You are strategic and fearlessly creative with proven experience of 4+ years, with a strong preference for DTC e-commerce experience

  • Degree in business, marketing, or other analytical area

  • An expert in paid search, paid social, email marketing, affiliates and SEO

  • You are an expert at using core digital marketing tools including Facebook AdsManager, Google Adwords, Google Analytics and enjoy experimenting with alternative ad platforms including Pinterest and TikTok

  • Equally able to operate at a strategic level and roll up your sleeves in executional tasks that come with an early-stage company

  • You are curious by nature and it’s what drives your continual exploration into why things are working, why they are not, and what’s possible

  • You're a good communicator and thrive working collaboratively 

  • You have strong analytical skills and can analyze a marketing funnel; you can identify and size growth opportunities and the various ways to meet them

  • You have a strong understanding of creative and messaging strategy both at the channel and overall marketing level

 

Employee Perks
  • Summer Fridays (we close the office every other Friday in the summer!)

  • Comprehensive benefits package and a healthcare spending account

  • Professional development budget available 

  • Annual allowance for personal purchases and 50% friends and family discount

  • A bright and comfortable work space with healthy and delicious snacks/drinks

  • Work life balance is important to us! Our office hours are 10-6pm and we love getting together for monthly social events.

 

Location
  • We are located in Toronto’s trendy Corktown neighbourhood with easy access by transit and free on-site parking.

 

We are an equal opportunity employer. Accommodations are available upon request.

Please send your resume to careers@deandavidson.com with subject line Growth Marketing Manager.

 We look forward to hearing from you!

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